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Ashley Hughey is an accomplished marketing professional with extensive experience in customer relationship management and marketing strategy. Currently serving as the Director of CRM & Marketing Channels at Driven Brands Inc., Ashley oversees marketing efforts for North America's largest automotive services company. Prior to this role, leadership positions included Senior Manager of Customer Marketing Strategy at Carters Inc., and Senior Manager of Data-Driven Marketing at Georgia-Pacific LLC. Ashley's career also includes significant contributions to Amazon as Content Marketing Manager for Fabric.com, as well as roles at Anna Griffin, Inc., Harry Norman, Realtors, and Caren West PR. A graduate of Auburn University with a Bachelor of Arts in Public Relations, Advertising, and Applied Communication, Ashley has demonstrated expertise in marketing innovation, customer experience, and digital marketing throughout a diverse career.