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Freya Lian Holwerda is currently the Area Sales Director at Driessen Catering Equipment. Prior to this role, Freya worked as an Area Sales Manager and Market Research Analyst at Safran. Along with her sales experience, she has also worked in various customer service and hospitality roles at Post-Plaza Hotel & Grand Café, maximice events group SL, and Eetcafe de Driesprong. Freya holds a Master of Business Administration in Digital Marketing from the University of Cumbria, as well as Bachelor's degrees in International Business and Management from Hanzehogeschool Groningen and Université du Québec à Montréal. Additionally, she has a background in interior design and advisory from D'drive Creative Industry & Pedagogic work.