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Simon Moore's work experience began in 1997 as a Brand Manager at Electronics Boutique. From 2002 to 2007, they served as the Marketing Manager at GAME, overseeing all aspects of marketing and driving the brand at both UK and European levels. Starting in 2007, Simon worked at Hutchison 3G as a Channel Marketing Manager, responsible for improving the in-store environment and retail processes. Simon later took on the role of Senior Marketing Manager at Westfield, where they played a pivotal role in the center launch and drove footfall. In 2009, Simon joined Borders as the Head of Marketing, where they restructured the department and implemented the entire marketing process. Since 2010, they have been with Dreams, initially as the Marketing Communications Controller and later progressing to the role of Head of Marketing (Advertising). Currently, Simon holds the position of Director of Marketing at Dreams.

Simon Moore obtained a Postgraduate CIM Diploma from CIM | The Chartered Institute of Marketing, with a duration ending in 2001. Prior to that, they attended Buckinghamshire New University from 1994 to 1995 and earned a 2:1 degree in Marketing.