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Luke Detraz currently serves as the AZ & NM Market Manager for By Dre and Snoop since March 2024. In addition, Luke is the Founder of Field & Faith, a non-profit dedicated to empowering fatherless young men and teens in foster care through mentorship and connection with nature. Previously, Luke held the position of Territory Manager for Mezcal El Silencio, managing territories across Arizona, Nevada, New Mexico, and Colorado from January 2021 to December 2023. Luke also served as Beverage & Brand Director for SVC Restaurant Group, focusing on brand conception and beverage program implementation from August 2019 to January 2021. Prior roles include Director of Mixology & Artisanal Spirits at Southern Glazer's Wine & Spirits and Beverage Training Manager at PF Changs China Bistro. Luke completed education at Shadow Mountain High School from 2001 to 2005.