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Lester Li is a skilled marketing and brand professional with extensive experience in product management and commercial strategy. Currently serving as Global Brand Executive at Drax Group since April 2023, Lester has previously held key positions including Head Office | Production at Crosstown, where responsibilities included sales analysis and stock allocation across major UK cities. Prior roles at Samsonite involved successfully supporting growth in APAC markets as Assistant Commercial and Merchandising Manager and earlier as Product Executive, focusing on advertising and product development. Lester also gained valuable experience at LKK Health Products Group Ltd. as Product Marketing Executive and Hong Kong Maxim's Group as Senior Product Officer. Educational qualifications include a Bachelor of Arts in Language Studies from City University of Hong Kong.