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Lennie Hedges is currently the Head Of Creative Services at Draper Tools and the Owner of Lennie Hedges Consulting, a brand consultancy. Prior to this, Lennie was the Managing Director at River Creative Ltd, an independent brand and marketing agency. Lennie also held roles as a Non Executive Director at Bad Blood Films Limited, a BNI Member at BNI Tour de Force, and the Global Operations Manager at The Purple Agency. With a background in design and management, Lennie has extensive experience in the creative industry.