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Julia Zheng is an experienced marketing professional with a strong background in digital and growth marketing. Currently serving as a Senior Manager of Growth Marketing at DraftKings Inc. since November 2019, Julia has previously held positions at KAYAK, iProspect, and Carbonite, where responsibilities included managing multi-million dollar paid search accounts and conducting in-depth data analyses to drive campaign growth. Julia's expertise extends to customer segmentation and digital analytics, acquired through roles at GSN, C-4 Analytics, and Overdrive Interactive. Educational qualifications include an MBA from the Isenberg School of Management at UMass Amherst and a B.S. in Actuarial Mathematics and Management from Worcester Polytechnic Institute.