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Michal Kessel Shitrit is an accomplished professional in the fields of localization, content design, and UX writing. Currently serving as the Owner and CEO of Localization Station since November 2022, Michal focuses on enhancing collaboration between UX and localization teams. In addition, Michal holds the position of Content Designer at Draft | UX Writing Supergroup and has been a Localization Strategy Consultant at MKS Language + Design since January 2019, where responsibilities include creating effective localization processes and advising on best practices. Earlier experience includes managing translation operations at Trans.me and serving as Managing Partner at LOMA Localization Masters. Michal's academic background includes a Master's Degree in Communication and Media Studies from Ben-Gurion University of the Negev and a Bachelor's Degree in Communications from Emek Yezreel College.