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Kinneret Yifrah is a co-founder of Draft, a content design agency that specializes in creating smooth, engaging, and on-brand user experiences. With a background in microcopy writing and content design, Kinneret has also created online courses, written bestselling books, and curated resources for the global UX writing community. As a lecturer and workshop facilitator, Kinneret continues to contribute new ideas to the field. With a strong foundation in writing and editing, Kinneret brings a wealth of experience to the digital world.