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Sarah Whelan has a diverse work experience, starting in 2007 as a Junior Fund Accountant at CACEIS. Sarah then transitioned to a Public Relations Intern role at Black Frame in 2010. Sarah worked as an Online Marketing Assistant and Public Relations Intern at NET-A-PORTER.COM in 2011. Sarah then joined Gap in 2012, first as a Franchise Social & Digital Marketing and Media Coordinator, and later as a Consumer Engagement Marketing Lead. In 2015, they joined Dr. Martens plc as a Global Consumer Marketing Manager, and they currently hold the position of Head of Global Social Media & Communities at the same company.

Sarah Whelan completed their education with a Bachelor's degree in Business Studies, specializing in Marketing, from Dublin City University. Sarah then pursued a Master's degree in International Fashion Marketing from Heriot-Watt University.