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Joachim Beer is an experienced executive with a strong background in the fashion and retail industries. Currently serving as the Chief Executive Officer and Board Member at Dr. Bock Industries AG since April 2021, Joachim has held various leadership roles, including CEO at BRAX Feel Good and President at Victorinox Swissarmy Inc. Over the years, Joachim has developed expertise in international sales, marketing, licensing, and strategic growth, having successfully managed operations for prominent brands such as HUGO BOSS and Marc O'Polo. Educational qualifications include an MBA in Finance, Marketing, and Sales from Open University UK, alongside specialized degrees in textile management and retail.