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Dale Robotham is an accomplished sales professional with extensive experience in sales and marketing strategies within the outdoor and recreational equipment sector. As the founder and El Presidente of Sasso Vertical Sales since January 1990, Dale has led numerous initiatives to manage sales and marketing for brands throughout Western Canada. Additionally, Dale currently serves as a Sales Representative for multiple companies, including Cascade Designs, DPS Skis, ORTOVOX Sportartikel GmbH, Calzados BOREAL S.L, EDELRID GmbH & Co. KG, Gregory Mountain Products, and previously, Hydrapak, LLC, and prAna Living. Dale holds a BA in Economics from the University of Alberta, demonstrating a solid educational foundation to support a successful career in managing regional and national accounts, implementing marketing strategies, and training retail staff.