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Babette Kleine Deters is a Senior Strategist at DPDK Digital Agency, where Babette provides strategic guidance and recommendations for client strategy, marketing strategy, and brand strategy. Babette has experience in creating journey maps, personas, and developing OKRs and KPIs for stakeholders. With a background in content marketing strategy and social media marketing, Babette has worked in various roles such as Content Manager at Sproet and Content Creator at Erasmus Magazine. Babette holds a Master of Science degree in Media and Business, a Bachelor's degree in International Communication, and a minor in Fashion Industry from Erasmus University Rotterdam.