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Cynthia Mukendy is currently the Digital Channel Manager at DPAM. Prior to this role, Cynthia founded African Gist, an organization focused on empowering creative entrepreneurs from Africa and its diaspora. With experience in digital marketing, content management, and social media strategy development, Cynthia has worked with companies like ARAG, mediaReach OMD, and TBWA\Worldwide. Cynthia also has experience as a Website and Digital Communications Executive at ADEPT, and as an International Liaison Officer at the American International University, CMIT. Cynthia holds a Bachelor's degree in Humanities and Social Sciences from Université libre de Bruxelles.