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Ubong Ntiah has extensive experience in business development and the entertainment industry. Currently serving as a Business Development Manager at DoxxBet Nigeria Ltd. since December 2015, Ubong also holds the position of CEO at UB4TY Productions since January 2003. Previous roles include Lounge Pianist/Saxophonist at Hilton Abuja from November 2005 to October 2015, Pianist and Entertainment Consultant at Bolingo Hotel Abuja from November 2008 to October 2013, and Band/Studio Director at Millennium Band/Studios in Akwa Ibom State between February 2003 and April 2005. Academically, Ubong holds a Higher Diploma in Computer Software Engineering from Aptech, a Higher National Diploma in Building and Quantity Survey from the Polytechnic in Calabar, Nigeria, along with certifications in Back-End Development from Coursera and Computer Programming from SoloLearn.