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Caitlin Burns is a seasoned content and SEO professional with extensive experience in driving organic growth and managing large content teams. Currently serving as the Content and SEO Lead at Dovetail since October 2022, Caitlin previously held the position of Head of Content at HealthMatch, where remarkable achievements included scaling SEO articles from zero to over 1,000 and growing organic sessions from 0 to 150,000 per month. Caitlin's earlier roles included Content Manager at DocsCorp, where responsibilities encompassed content marketing strategy and analytics, as well as a Senior Copywriter and Social Media Strategist at Groupon Asia Pacific, contributing to a significant increase in social media engagement. Caitlin's academic background includes a Master’s Degree in Publishing and a Bachelor’s Degree in English Language and Literature from the University of Sydney.