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Cherry Freeman has extensive work experience in the venture capital industry, focusing on investments in video games and metaverse technology and content, digital sports, fitness and wellness, creator platforms and marketplaces, streaming and subscription infrastructure technologies, and blockchain and web2 content and services. Currently, Cherry is the Founder & General Partner at Hiro Capital. In addition, Cherry serves as a Non Executive Director at Incredibuild, machinations.io, Frameplay, FitXR, Keen Games, Lightfox Games, Double Loop Games, and Happy Volcano. Cherry is also a Board Observer at PlayerData.

Cherry Freeman attended the University of Cambridge from 1994 to 1997, where they obtained a 1st degree in History.