Jeff Mahadi

Lead Concept Artist at Double Eleven

Jeff Mahadi has a diverse work experience in the field of art and animation. Jeff is currently working as a Lead Concept Artist at Double Eleven since March 2021. Prior to that, from 2015 to 2023, they served as an Art Instructor at Arte Academy School of Digital Arts, where they taught college-level students digital illustration using Adobe Photoshop on a part-time basis.

From 2015 to 2016, Mahadi worked as a Game Artist at Super Awesome Hyper Dimensional Mega Team, where they provided additional artwork for the video game Rise and Shine. Jeff contributed comic panels, environment assets, and sprite animations to the game, which was released in January 2017.

Before that, they freelanced as an Artist from 2014 to 2015, continuing to develop art assets for the game Masquerade: The Baubles of Doom. During this time, they also created concept art and illustrations for various creative mediums.

From 2011 to 2014, Mahadi worked as a Game Artist at Sage Interactive Sdn Bhd. Jeff was responsible for designing concept art for characters, backgrounds, and props in the game Masquerade: The Baubles of Doom. Jeff also worked as the main UI artist and was involved in 3D texturing and animating.

Prior to that, they freelanced as an Artist from 2010 to 2011. In 2007, they worked as a Concept Artist at GameBrains, where they designed various art assets for the company's major titles. Some of the released titles include Jessica's Cupcake Cafe, Making Mr. Right, VH1 B-Boy Battle HipHop Music Awards Game, Jojo's Fashion Show, and Jewel Quest Mysteries.

Mahadi started their career in 2006 as a Senior Animator at Les' Copaque Production Sdn. Bhd. Jeff developed concept art for the company's flagship title and played a key role in pioneering the animation department for the CGI film "GENG: The Adventure Begins" and the television series "Upin & Ipin."

In 2005, they served as the Lead Animator at Intelture Technologies Sdn. Bhd., where they led a team of animators and provided key frames and storyboards for a CGI animated television series titled "The Crimson Sword," available in mainland China and selected Asian countries.

Mahadi's career in animation began in 2004 as an Animator at Pelangi Multimedia Sdn Bhd. Jeff worked on several of Pelangi Publishing's experimental CGI ventures for educational and entertainment purposes, including short films and interactive media projects.

Jeff Mahadi attended Multimedia University from 2000 to 2004, where they pursued a Bachelor of Science (Honors) degree in Creative Multimedia. Their field of study was Film and Animation.

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