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James Whittle has a diverse work experience in various roles and companies. James co-founded Dose in 2018 and The Tempest Two in 2016. Prior to that, they worked at Vita Coco from 2012 to 2016 as part of their marketing team, specializing in events, fieldwork, and athlete promotion. James also worked at Red Bull from 2009 to 2012, focusing on marketing in core sports like skateboarding, snowboarding, and surfing.

From 2009 to 2012, James Whittle attended the University of Northampton, where they pursued a Bachelor of Arts degree in Sports Marketing.