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Eduard Puig Torà is currently an Associate Professor of Web Analytics and Metrics at Universitat Oberta de Catalunya and also serves as Product Marketing Manager for VideoPass at Dorna Sports. Eduard has diverse experience in marketing and digital product management, including roles at Lift Brands Spain, WOSPAC, and Acsa Obras e Infraestructuras. Eduard holds a Master's degree in Sports Management from UPF Barcelona School of Management and a degree in Business Administration and Management from Universitat de Barcelona.