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With a deep-rooted passion for creating powerful, across-the-business user experience (UX) strategies, Neil has helped companies amplify their products in the digital world for more than 25 years. He is a strong believer in the ā€œ80/20ā€ rule, where 80% of digital results come from 20% of its users. Thatā€™s why he is constantly pursuing the most efficient systems strategies that will help deliver the greatest impact to manufacturers.

A wealth of knowledge and leadership in the tech arena, Neil stresses simplicity and tangible results when helping clients develop and implement digital strategies. He brings a keen understanding of how paid, owned, and earned channels must work in unison to achieve measurable, sustainable growth.