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Natalia Fedyaeva has a strong work experience in marketing and growth strategy. Natalia is currently serving as the Head of Growth Marketing at Dorian since June 2022. Prior to that, they held the position of Chief Growth Officer at Digital Skincare Inc. from December 2021 to June 2022. Natalia also worked as the Chief Growth Officer at VOIR Inc. from December 2020 to June 2022, where they developed marketing and growth strategies for mobile apps and managed a growth team. Before that, Natalia worked as the Head of Marketing at Playgendary from September 2019 to September 2020, responsible for managing marketing teams and achieving departmental goals. From July 2017 to September 2019, they served as the UA Team Lead at Playrix, specializing in user acquisition. Natalia also has experience as a Marketing Specialist at Teremok, Marketing Analyst at Primexpo Ltd/ITE Group Plc, and as an Analyst on freelance projects. Natalia started their career as a Lector's Assistant at Voronezh State University and worked as an Economist at the Institute of Region Development.

Natalia Fedyaeva has a strong educational background in economics and mathematics. Natalia obtained a Bachelor's degree in Mathematical methods in economics from Voronezh State University, where they studied from 2003 to 2007. Natalia then pursued a Master's degree in the same field at the same university from 2007 to 2009. Following this, Natalia deepened their knowledge in economics by earning a candidate of economic science degree, specializing in the theory of economy, from Voronezh State University, completing their studies from 2009 to 2013. In addition to their academic achievements, Natalia also holds a certification as a TMC Qualified: Attribution Analytics, which they obtained from TUNE in November 2016.