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Alex Adema serves as the Vice President of Sales at Doppelmayr USA since 2024. Previously, Alex held the role of COO at Sidewinders, LLC, where responsibilities included overseeing daily operations in the hydroelectric renewable energy sector, spearheading strategic planning, and enhancing operational efficiency. From 2015 to 2023, Alex was the President & CEO of DPS Skis, successfully leading the company through a strategic turnaround that resulted in a 30% revenue increase and a 74% improvement in EBITDA. Alex's extensive experience includes various leadership roles at Launch NY and M&T Bank, with a strong focus on financial management, operational efficiency, and market expansion. Academic credentials include an Executive MBA from the University at Buffalo and additional executive education in Lean Operations Management and Global Business Management.