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Jennifer Wu is an accomplished digital marketing professional with extensive experience in web marketing and analytics. Currently serving as a Digital Specialist and Digital Producer at Donor Republic since October 2020, Jennifer has previously held roles such as Web Marketing Analyst at Jenny Craig, where significant improvements in product visibility and sales were achieved through data analysis. During tenure at J2 Global, Jennifer advanced site performance and enhanced efficiency through strategic projects, significantly increasing conversion rates and reducing bounce rates. Educational background includes a Bachelor’s Degree in International Business/Commerce/French from the University of Adelaide and various studies in marketing and commerce across multiple institutions.