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Heidi Hayes received her undergraduate degree in political science from the University of Michigan and her Masters of Arts degree from the University of Texas. She served as an animal husbandry specialist in the United States Peace Corps in Ecuador. After returning stateside, she began her career as the Director of Development and Marketing for a national not-for-profit. She diversified her knowledge level by accepting Executive positions in both small and large healthcare operations.

Heidi has more than 25 years of healthcare experience, having worked as an Executive in the fields of pain management, physical therapy, dialysis and reproductive endocrinology. She serves on the board of CapEX MD, a financing company and Tinina Q. Cade Foundation, a national not-for-profit which provides financial support and education to individuals with infertility. In 2010, Heidi left her position as Executive Director of Shady Grove Fertility Reproductive Science Center and IntegraMed America to launch Donor Egg Bank USA with Michael Levy, MD. Donor Egg Bank USA was the first egg bank to ship vitrified eggs from program to program successfully in the United States and boasts more than 120 partners over two continents.

As a result of Donor Egg Bank USA's successful sale to California Cryobank, Heidi was featured in the March 2017 issue of Inc Magazine for having harnessed new technology in the creation of a successful start up.