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Felipe Boff is an accomplished professional with extensive experience in business development, product innovation, and technology integration across various financial institutions. Currently serving as Vice President of Business Development at Mercantil do Brasil since March 2020, Felipe oversees revenue P&L and technological advancements while leading innovation in low-income environments. Previous roles include Executive Director of Products, IT, & Innovation and Director of IT & Innovation at Mercantil, as well as positions at Domo Inovação, Banco Mercantil de Investimentos, and Calcard Administradora de Cartões Ltda. Felipe's career began at Sicredi, where significant contributions were made in digital transformation and IT management. Academically, Felipe Boff holds an MBA in Strategic Management and multiple degrees in technology and business from prestigious institutions, including Stanford University and Columbia Business School.