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Luka Petkovic has a diverse work experience in the field of digital marketing and operations. Luka started their career in 2015 as an Online Marketing Analyst and later became a Marketing Manager at Investintech. In 2017, Luka joined Wikala.com Inc, a Canadian startup, where they served as the Head of Marketing & Operations. During their time at Wikala.com, they played a crucial role in conceptualizing and building a network of digital properties. In 2020, Luka became the Head of Digital at Choom, where they led a full-service team in developing and marketing the company's online properties. Luka was responsible for building a custom eCommerce platform and implementing a successful organic growth strategy. Luka is currently working as a Business Process Consultant at 011 DIGITAL, starting in 2022.

Luka Petkovic completed a Bachelor's degree in Cinematography and Film/Video Production at the Academy of Fine Arts, from 2009 to 2013. Luka later pursued a Master's degree in Project Management at the Faculty of Organizational Sciences, which they completed from 2013 to 2014.