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Oscar Cruz Tabares is a seasoned professional in the digital marketing landscape, serving as a Co-Founder of Goobec México since May 2008, where a focus on digital solutions and courses aims to elevate brand presence. As the Founder of Taba, established in January 2011, Oscar specializes in consulting, planning, and executing effective digital marketing strategies. In addition, Oscar functions as a Specialist Professor at doinGlobal since January 2013, imparting knowledge on Google technologies for businesses seeking global success. Previous roles include Strategist and Media Analyst at Lead2Action and Lead SEM/Media Planner Support at clarus digital. Oscar holds an engineering degree in Communications and Electronics from Instituto Politécnico Nacional, along with various certifications in Google advertising and marketing.