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Alexander Rock is the Senior Director of Demand Generation at DocuSign. Alexander has over fifteen years of experience in marketing and demand generation. Alexander has a proven track record of building successful marketing teams and programs that drive revenue growth.

Most recently, Alexander was the Sr. Director of Demand Generation, Corporate Marketing & Business Development at Altify (formerly The TAS Group). In this role, they were responsible for building a demand generation engine, establishing PR and supporting a complete re-brand that included a new name, logo and corporate look and feel.

Prior to joining Altify, Alexander was at Marketo where they led the Family Care + Consulting Work from January 2017 to September 2017.

Alexander has a Bachelor’s degree in Business Administration from the University of San Francisco.

Alexander Rock studied International Business Administration at the University of Vienna and Università degli Studi di Firenze. Alexander has a Master's degree in this field from the University of Vienna.

They are on a team with Guan Wang - Director, Marketing Analytics, Jen Erickson - Director, Digital Marketing, and Jeremy Post - Senior Director, Digital Acquisition & Website Experience. Their manager is Robin Joy, SVP & GM, SMB Marketing & Digital Sales.