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Haley Hoffman is a Project Manager at D2 Worldwide, based at Best Buy headquarters, where responsibilities include maintaining documentation for product development and fostering collaboration between D2 and Best Buy teams. Prior experience includes a role as a Human Factors Researcher, applying behavioral science expertise to enhance product design and user experience. As a Graduate Researcher at the University of South Dakota, Haley focuses on anti-counterfeiting indicators for over-the-counter medications and holds the prestigious NSF National Research Traineeship award. Additionally, teaching experience includes a Graduate Instructor position, where course materials for undergraduate psychology classes were developed and implemented. Haley's research background encompasses usability studies as a Human Factors Engineer with QuidelOrtho and earlier roles as a Certified Nursing Assistant. Educational qualifications include a Master of Arts in Human Factors and a Bachelor of Science in Psychology from the University of South Dakota.