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Carolina Bordoy is a seasoned marketing professional with extensive experience in B2B marketing and management. Currently serving as a Senior Marketing Manager B2B - Lead Clinics at Doctoralia España since February 2023, Carolina has a proven track record in demand and lead generation strategies. Previously, Carolina held positions at UPF Barcelona School of Management, where responsibilities included leading CRM projects and developing tailored nurturing strategies. Carolina has also worked at UNIBA, EF Education First, Novartis, and CSCorp, acquiring skills in international sales, communication, and change management. With a strong educational background including multiple specializations and a master's degree in marketing management, Carolina demonstrates a commitment to continuous professional development.