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Krissada Wattanaraksakul currently serves as the Chief Commercial Officer at Do Day Dream, overseeing a diverse array of health, beauty, wellness, and lifestyle brands. Previously, Krissada held the position of Business Director for the Home Appliances group at Samsung Electronics, achieving significant market leadership in refrigerators and washing machines. Krissada's experience also includes a role as Vice President of Omnichannel Merchandising at Power Buy Thailand, where a focus on customer-centric strategies drove notable revenue growth. Earlier positions included key sales and management roles at HP, American Standard, Major Cineplex, Nestlé, Unilever, Perfect Companion Group, and L'Oréal. Academic qualifications include an MBA in Strategic Management from Thammasat University and a Bachelor's degree in Marketing from Assumption University.