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Becky Davis has worked in the field of analytics since 1990. Becky began their career as an Advertising Account Supervisor at EvansGroup Advertising in 1990. In 1995, they moved to Pacificare / FHP Health Care as a Regional Marketing Manager. After two years, they were hired as Marketing Director at Arizona Lottery. In 1998, they took on the role of eCommerce Director at Sandbox.com, a Fantasy Sports site start up. Two years later, they joined WAVO Technologies / virginjamcast.com as Marketing Director / Consultant. In 2005, they began working at TriWest Healthcare Alliance / DoD West Region Tricare Contractor as Director, eBusiness and Director, Digital Communications. From 2013 to 2017, they were the Director of Digital Operations & Delivery at CVS Health / Caremark. In 2017, they started working at v3 Analytics LLC as a Data Analytics Consultant and at DNL OmniMedia, Inc. as Director of Analytics.

Becky Davis has a diverse educational background. Becky completed a Level Data Analytics Immersive Program at Northeastern University, a Master's Degree in Marketing Communications from Roosevelt University, and a Bachelor of Science (B.S.) in Business/Commerce, General from Eastern Illinois University. Additionally, they hold certifications in Data Analytics Level Bootcamp from Northeastern University (obtained in 2016), Digital Analytics Certification from The University of British Columbia, Google Analytics Individual Qualification, Webtrends Certified Professional: Site Administrator, and Webtrends Certified Professional: Web Analyst from Webtrends.