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Jan-Pieter (JP) Lips is an accomplished executive with extensive experience in the payments and loyalty sectors. Currently serving as CEO of DNA Payments Group since November 2023, Lips leads initiatives to enhance payment solutions across various industries including hospitality and retail. In addition to this role, Lips is a Non-Executive Director at TLC Worldwide and Loyalzoo, and volunteers with Ukrainian Action. Previous positions include Head of Unified Commerce at Adyen, Regional President at Aimia Inc, and co-founder of the Nectar loyalty program. Lips holds an Advanced Management Programme degree from Harvard Business School and a Master’s degree in Business Economics from the University of Amsterdam.