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Margarita Kitova, MBA, currently serves as Director of Demand Generation at DNAnexus, a position held since July 2022. Prior experience includes roles as Senior Marketing Manager at ShotSpotter, Inc., Marketing Project Manager at AgencyAxis, and Digital Marketing Manager at the Alzheimer’s Association, among others. Successful in managing client relationships, executing marketing strategies, and leading teams, Margarita has a strong track record in demand generation, campaign management, and digital marketing optimization. With advanced academic credentials including an MBA in Marketing and an MS in International Business, Margarita demonstrates a robust background in both strategic and operational marketing functions.