Rachel Lim currently serves as the Senior Client Enablement Lead at DMPG, having transitioned from a Marketing Technology Specialist role at Pierian, where partnerships with executives from top FMCG and telecommunications companies focused on enhancing marketing technology systems and eCommerce strategies. Previous experience includes roles at VMLY&R as a Senior Marketing Analyst for WPP | Ford, where significant optimisation recommendations were recognised for improving eCommerce conversion rates. Rachel has also worked as a Data Analyst at Transmission, specializing in programmatic display campaigns and campaign performance analysis, and served as a Collections Account Manager at Honda Motor Europe Ltd. Academically, Rachel holds a Bachelor’s Degree in Mathematics from King's College London and has completed A Levels in Mathematics, Further Mathematics, Physics, and Chemistry.
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