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Isla Baxter is a Junior Digital Enablement Specialist at DMPG - Digital Experience Enablement, where responsibilities include supporting Enablement Leads in advancing the CRO roadmap for notable clients such as BMW and Audible. Prior experience includes serving as an Ecommerce Visual & Product Optimisation Merchandiser Executive at Boohoo Group PLC, where data analysis in Google Analytics informed merchandising strategies. Isla has also held managerial roles at Hollister Co. and New Look, where duties encompassed store operations and visual merchandising. Earlier internships at Hemingway Design and Atelier Tammam provided exposure to social media, digital design, and PR. Isla holds a BA (Hons) in Fashion Management from Robert Gordon University.