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Ellie Doherty is a seasoned sales professional in the lighting industry, currently serving as the Western Regional Sales Manager at DMF Lighting since April 2024. Prior experience includes directing sales for Powerfull Systems' Lighting Division from March 2019 to April 2024, where responsibilities spanned lighting design, specification, and procurement. Ellie played a key role in launching the Lighting Division at Triphase Technologies as an Automated Lighting and Shades Specialist from November 2014 to February 2019, also holding the position of Lighting Specialist and Assistant to the Principal at Doherty Design Group. Earlier career experience includes sales representative roles at Lutron Electronics, focusing on Serena Shades and commercial specifications, as well as an Inside Sales Representative position. Educational background comprises a Bachelor of Science in Selling and Sales Management from Purdue University, complemented by a study abroad program at the University of Virginia.