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Jonathan Axup's work experience spans various roles in marketing and communications. Starting with their role as an Associate at Burson-Marsteller in 2004, they progressed to roles at Weber Shandwick, Citibank, Data Driven Marketing Asia, Lenovo, and SwiftKey. Their significant contributions include establishing B2B product marketing processes at Microsoft, driving Lenovo's desktop PC market share growth, and managing strategic marketing activities at Divido. Throughout their career, Jonathan has demonstrated expertise in product marketing, sales enablement, and communication strategies.

Jonathan Axup completed a Bachelor's degree in Management and Chinese at the University of Leeds from 1999 to 2004. In 2009, they studied Japanese at the Edo Cultural Center for Language. In 2019, Jonathan obtained additional certifications in Advanced Product Marketing, Create a Go-To-Market Plan, and Managing Projects and People.