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Reena Patel is a seasoned executive with extensive experience in consulting, licensing, and strategic business operations across various sectors. Currently serving as Global Managing Partner of Consulting at Yardstick Management and Partner at IV.AI, Patel has a strong background in driving business growth and cultivating partnerships. Previous roles include President of International & Digital Services at PLBY Group, where involvement in a successful IPO was pivotal, and Vice President of Global Licensing at IGT, focusing on brand management and licensing strategies. With a PhD in International Business from The International School of Management and an MBA in Marketing & Finance, Patel combines academic expertise with significant industry leadership.