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Mehdi Taha is an experienced professional with a diverse background in management, strategic advisory, and financial services. Currently serving as Managing Director at IDEAPLUS sarl since January 2010, Mehdi oversees the import and distribution of home appliance technologies in Morocco. Additionally, as a Co-Founder and CMO at Distrix since May 2023, Mehdi is involved in e-commerce solutions. Previous roles include Strategic Advisor at STT, Director at E. Investment Group, and Capital Introductions at Newedge Group, where Mehdi connected investors with hedge fund clients. Earlier experiences include co-founding Prima Corporation LLC, working as an analyst at Fimat, and holding summer analyst positions at Citigroup. Mehdi holds degrees from The London School of Economics and Political Science and Boston College, complemented by an educational background from Casablanca American School.