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Joy Schoffler is the Founder and Principal of Distinctive Edge Partners, a communication, marketing, and events management firm focused on industrials, aerospace, and defense. Joy co-founded SDI Events, facilitating innovative showcases for space and defense technologies, and serves as an Advisor and LP Investor, leveraging an extensive network to support hyper-growth organizations. Joy is also an Accelerator Advisory Board Member for SXSW Interactive, identifying cutting-edge technology startups. Previous roles include Partner at Ascendant Industries, CEO and Founder of Leverage PR, Chief Strategy Officer at both Casoro Capital and Upside Avenue, and Executive Chair of the FinTech Professionals Association. Joy's academic background includes a BA in Economics from Pacific Lutheran University.