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Aoife was born and bred in Co. Waterford. After completing a master's degree at Waterford Institute of Technology in 2013, Aoife began her career with Distilled. Aoife became Head of the Customer Experience department in 2018. She is passionate about building strong long-relationships with professional and private customers. Aoife is also part of the Distillers group which is responsible for organizing all company events and plays a vital role in ensuring that Distilled continues to be a great place to work for everyone.