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Lauren Baker, MBA, is a seasoned professional with extensive experience in marketing science and consumer insights. Currently serving as Sr. Insights Director at DISQO since May 2022, Baker previously held positions as Director and Associate Director of Marketing Science at Hearts & Science from May 2016 to May 2022. Earlier roles include Manager of Audience & Measurement Solutions at Mediavest | Spark and Research Associate at Mediavest, where contributions included the launch of innovative research tools and strategic campaign evaluations. Baker began a career in marketing with roles such as Marketing Coordinator at Surfside Narragansett and Marketing Intern at Cox Communications, complemented by mentorship experience at the University of Rhode Island. Educational qualifications include an MBA and a B.S. in Marketing, both from the University of Rhode Island.