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Alexa Shupp is an accomplished professional in marketing and insights, currently serving as Senior Insights Director at DISQO since August 2022, after holding the position of Insights Director. Prior experience includes roles as Manager of Marketing Science at PHD, Senior Lead in Attribution at Yelp, and Senior Customer Operations Analyst at Sidecar. Alexa has also worked in digital marketing at CRCC Asia and as an Associate in Direct Marketing and Sales Analytics at The Judge Group. Early career experience includes an internship with Warner Music Group. Educational qualifications include a Bachelor of Science in Marketing from Philadelphia University and a Project Management certification from Drexel University, alongside additional studies at East China Normal University and the Paris American Academy.