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Julia Alexander is a seasoned professional in the media and entertainment industry with a strong focus on strategy and insights. Currently serving as the Director of Strategy and Insights at The Walt Disney Company since June 2024, Julia is responsible for assessing third-party data processes and developing research formats to inform business practices in the streaming sector. Prior to this role, Julia held multiple positions at Parrot Analytics from July 2021 to June 2024, including Head of Parrot IQ and Director of Strategy, alongside a tenure as a Senior Strategy Analyst. Earlier experience includes work in streaming strategy at IGN Entertainment and content strategy at Vox Media. Julia holds an Associate's degree in Media Studies from Humber College, obtained between 2010 and 2013.