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Lauri Hulkkonen is a versatile professional with extensive experience across various industries. Currently serving as the Founder of nro.one since March 2021, Lauri also works as a Snowboard and Mountain Bike Coach with Endurojunnut, drawing on a background as an ex-professional racer and industry influencer. As a Partner at Discovery Street Oy and Development Partner at Nordic Rack and Office, Lauri contributes to transformative projects and development initiatives. Previous roles include CEO and COO at Pole Bicycle Company Oy, Project Director at LateSTD, and Sales Director at Suomen Logistigo Oy. Lauri's career began in production and project management at Printcenter, where several managerial titles were held. With a Bachelor of Engineering in Economy and Production Management from Tampere University of Applied Sciences and additional education from the University of Jyväskylä, Lauri combines technical expertise with strategic insight.