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Adrian Gore is founder and CEO of South Africa's leading medical insurer, Discovery Holdings, which provides health insurance for more than 200,000 companies and close to 2 million people. In 1992, Adrian Gore raised seed funding from Laurie Dippenaar, a cofounder of Rand Merchant Bank, and founded the South African medical insurer after years of working with Liberty Life. Discovery is known for its Vitality unit, which rewards members with cheap flights and other perks; bigger discounts go to those who acquire points by going regularly to the gym, eating vegetables and taking regular medical tests. Discovery, which is listed on the Johannesburg Stock Exchange, also has operations in the United Kingdom and the United States. Gore is the company's largest individual shareholder with an estimated 8% stake. A fitness buff, he often jogs the 6 miles between home and work.