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Pedro Laginha Palma is currently the Head of Data & Digital Transformation at Discovery Hotel Management. Prior to this role, Pedro was an Associate at McKinsey & Company and also worked as a Risk Strategic Models at Millennium bcp. Pedro has a background in triathlon, having competed in numerous international races and achieving significant results including Junior, U-23, and Elite National Champion titles, as well as various medals in European and World Championships. Additionally, Pedro has experience as a Consultant Intern at Kaizen Institute Western Europe and holds a Master's degree in Industrial Engineering and Management from Faculdade de Engenharia da Universidade do Porto.