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Marimar Lidin has extensive experience in sales and marketing, particularly in the tourism industry. marimar has held various roles in companies such as Discover Puerto Rico and the Puerto Rico Tourism Company. Their most recent position was as the Spain Sales and Marketing Director at Discover Puerto Rico. Prior to that, Marimar worked as the Travel Marketing Director and Sales and Marketing Specialist at Discover Puerto Rico. marimar also served as the Sales and Marketing Director for Europe at the Puerto Rico Tourism Company, where they held the responsibility of overseeing sales and marketing efforts in Europe. Marimar held a significant role as the Director at OCPRE (Oficina Comercial de Puerto Rico en Europa), where they were responsible for designing and supervising synergies for all of Puerto Rico's representations in the European market. In addition, they have experience in the Sala de Prensa at Congreso de los Diputados, España.

Marimar Lidin obtained a Bachelor of Arts degree in Political Science with a focus on World Politics from The Catholic University of America between 1984 and 1988. Recently, they also completed a diploma in Digital Marketing, specializing in digital marketing and web creation, from EUROFORMAC, a program funded by the European Union. No specific start and end dates were provided for the diploma program.